On December 6, the reporter was informed that the sales of Jaguar Land Rover in November this year increased by 42% compared with last year. Jaguar Land Rover sold 10,958 vehicles in China in October this year, up 39% from 7,911 in October last year. Among them, Chery Jaguar Land Rover sold 5,904 vehicles in October, accounting for 54% of the brand's October sales. In the first 10 months of this year, Jaguar Land Rover's cumulative sales in China were 93,599 units, which exceeded the total of 92,474 units in the whole year. Folding Bed,Single Folding Bed,Metal Fold Up Bed,Fold Out Bed Dalian CS Logistics Technology Co., Ltd , https://www.dlcsem.com
At the same time, according to Jaguar Land Rover China and Chery Jaguar Land Rover United Market Sales and Service Agency (IMSS) major customer and vice president of used car Mr. Yan Chengjun revealed that the Jaguar Land Rover has exceeded 400,000 vehicles in China. The Jaguar Land Rover "Approved" certified second-hand car business, which started at the beginning of this year, has also achieved initial success. So far, it has completed about 1,600 single-handed car transactions.
In the past two years, Jaguar Land Rover has been accelerating the pace of localization strategy. After the launch of Range Rover Aurora and Discovery, it launched a new XF long-wheelbase version on August 29 this year. According to the sales data provided by the Federation, the sales volume of Jaguar XFL in September was 1,272. Although Jaguar Land Rover did not disclose the specific sales data of XFL models in October, the official said that XFL promoted the sales of Jaguar brand. According to the Jaguar Land Rover plan, at least one new domestic car will be launched each year.
In addition to the model products, Jaguar Land Rover has also accelerated the talent localization strategy. Recently, Jaguar Land Rover China appointed Mr. Pan Qing as Global Director of Jaguar Land Rover, President of Jaguar Land Rover China and Director of Chery Jaguar Land Rover. The appointment will take effect on January 1, 2017. This appointment is not difficult to see that the future strategic position of the Chinese market in Jaguar Land Rover will be enhanced.
Now it is the sixth year for Jaguar Land Rover to enter the Chinese market. In Jaguar Land Rover's view, this strategic appointment will provide unified leadership for Jaguar Land Rover's business in China, further contributing to the continued development of the Chinese market.