In the past two years, the demand for light-card after-sales service by light-card users has become increasingly strong. Consumers not only hope to receive professional and timely maintenance services, but also put forward higher requirements for after-sales service environment and service quality. Unlike passenger cars that are used primarily for transportation, light trucks are mostly used by individuals or businesses. Therefore, the high availability and high attendance of light trucks are crucial to their owners. The effective prevention and maintenance of trucks is undoubtedly the most effective measure to ensure the high efficiency and efficient operation of vehicles. Based on this, Foton Motors, the first brand of commercial vehicles in China, has always helped customers to ensure preventive maintenance and ensure the high attendance of light trucks as an important part of after-sales service.

Recently, Futian Ouma, which has repeatedly innovated new services in the light-card industry, has set a precedent for domestic light truck after-sales service. The introduction of “housekeeper-style service” is tailor-made “service stewards” for all Ouma customers. Service stewardship is Users provide personal and caring after-sales services. This is another major measure for upgrading services again after Ouma’s shocking introduction of the “three-pack policy” of “long warranty, return, replacement” in the industry last year. Previously, Omar's meticulous after-sales service has created a unique after-sales service brand image. The launch of the “housekeeper-style” service activity will further deepen the connotation of Omar’s after-sales service.

Omar can create "housekeeper service"

In order to deepen the concept of after-sales service, Foton-Ouma can speed up the convergence with leading foreign auto after-sales service levels. From now on, Omnimax sales service stations across the country have launched a full-scale “housekeeper-style” quality service marketing campaign. After all purchases of Omar can be purchased by the customer, regular maintenance of the vehicle, routine vehicle operation, consultation and maintenance are all completed by the “Service Manager”. The event not only brought a brand-new service experience to Ouma users, but also served as a good demonstration of the industry to improve the service level of the light-card service system and promote brand-name services.

Each personal service steward whom OMAR can arrange for users is a service station employee with many years of experience in auto repair and strong theoretical and practical operation of the automobile. The advanced service concept of “housekeeping” service is to turn the actual and potential needs of users in the process of using the car into Omar’s regular service projects. The service content covers all activities related to the vehicle, enabling users to enjoy Omnicom's full range of services from buying a car to using a car and keeping a car, so as to achieve the user's confidence in using the car, and everything else such as maintenance, maintenance, and overhaul. Such troubles are handled by the "service manager" tailored by Omar. In layman's terms, every Omarco user is a "master," and Omar can arrange "housekeepers" for each user. The "master" unexpectedly thinks that the "master" does not think it can be done. The "housekeeper" must do it for the "master".

Futian Ou Make related person in charge said that after purchasing the OMARCO light card, the user will receive a “service housekeeper card” which details the name of the “service steward” arranged by the service station for the user and the mobile phone. Number, telephone and service station address. Omar's "housekeeper" service includes two main types of services: 1. Proactive service. The "Service Manager" will create a file for the user. Through the customer call center system, it will actively follow the user's tracking service, understand and adopt the user's opinions and suggestions, answer the customer's telephone consultation about the vehicle problem, accept the customer's entrustment to repair the vehicle or other The quality of personnel maintenance is monitored and the vehicle is repaired and inspected, rescue services are coordinated, and contact with users is maintained at any time to alert users. Such as: birthday greetings, reminding maintenance period, annual review of vehicles, etc. 2. Touched service. In normal maintenance, rescue and maintenance work, the user is not required to receive any gratitude items, and pays attention to every detail, carefully caring for the vehicle, such as "service steward" to bring "three-piece" when picking the car (steering wheel cover, The seat cover and the stepping pad ensure that the vehicle is clean, does not add any trouble to the user, and does fine service. Each service person should regard the car he has built as his own car and his relatives' car.

Industry insiders commented that the "housekeeper" service that Omar can implement truly put the user in God's place. Everything is based on the user's needs as a service standard, and every detail is well-made, making users feel that The staff, like their loved ones and service stations like homes, realized the customer's complete satisfaction with the service and embodied the "user first" business philosophy. Omar's efforts to sharpen its service brand will inevitably gain the active support and response of consumers. This kind of service activity is not only an effective form of communication between manufacturers and users, but also will maximize the proximity between manufacturers and users.

Omar "Concierge-style Service" Caring for Drivers Affected Owners

With its "European descent and world standards", Ouma has been closely watched by car consumers across the country since its launch. Omako Light Trucks, due to the accurate positioning of the high-end urban logistics market, continued to increase sales volume, with sales up 70.5% year-on-year in the first three months of this year. Futian Omega's unique service brand is a tremendous boost to its sales performance. Foton Motor not only has the largest call center in the industry, can provide 24 hours of uninterrupted service, and solves difficulties for users around the clock. Since the beginning of this year, it has further extended its service concept to provide "rescue" services for similar snow and ice weather and special circumstances. ,Fighting at all costs to protect and safeguard the safety and interests of users, Foton Motor is constantly meeting the needs of customers, continuously improving product quality and service quality and maintaining interactive communication with consumers, it has continuously won the trust of consumers and market recognition, which is also Omar can win the fundamental point of the market and its core competitiveness.

In people's minds, car users are usually wealthy people, social elites or people who pursue quality of life. Few people realize that there are a large number of vulnerable groups in the car-related people – truck drivers.

The population of this group reached 13 million. They spend an average of 78% of their time a year away from home, driving an average of 47.8% of the day. Sixty-six percent of them suffer from stomach problems and 41.8% do not have any insurance coverage. Low transportation costs in China are not unrelated to their long hours of work in harsh working environments. The development of almost every industry is inseparable from road transport, and they contribute to the rapid development of China's economy. The launch of Omar's move also reflects its role as a responsible corporate citizen. As a car manufacturer that shares the symbiosis and prosperity of its users, it does all it can to care for the performance of truck drivers. It is to create a harmonious development. The unremitting pursuit of people, cars and roads.

For the "housekeeper service" launched by Futian Omar, the use of light trucks for many years of Mr. advocates praised the addition: I bought light trucks of other brands before I bought light trucks, but never encountered such respects as Omar. Car owners, sincerely and passionately serving our manufacturers! The "Three Guarantees" policy introduced by Ouma can solve my worries. The "Service Manager" arranged for me now has saved me a lot of heart. My "Service Manager" will remind me when it is time to carry out maintenance. What time does the repair period of the accessories arrive? Very human!

The user Mr. Wang also commented that: As an old owner of Foton Motor, I was very impressed. I have been using the light trucks produced by Foton for many years. From the time light trucks to the Omar light trucks, I have enjoyed the worry-free, three-package service until now steward-style service, which has given me a lot of benefits! This is the real service. Let's buy it with confidence and use it comfortably. Experts believe that with the increasing homogenization of products, after-sales service has become more and more important for the establishment of auto brand image and the daily process of consumers. The impact of service on user satisfaction and the realization of repurchasing has been increased. Greater than the product itself. The essence of Omar's "concierge-style" service is to implement the user's first business philosophy into every detail of the pre-sales service. Futian Omega can take the lead in introducing the butler service in the light truck industry. While building a service brand, it also provides consumers with added value of service value and makes a good demonstration for commercial vehicle companies. It is believed that with the further development of the commercial vehicle market, paying close attention to customers and enhancing services will surely become the inevitable development of commercial vehicles in China. At the same time, the launch of the Omar Butler Service will also enable OMARCO Light Card to build a comparative advantage in the fierce market and win more users because of its “super-valued services for users”.
View related topics: Beiqi Futian, Futian Automobile brand value of 22.157 billion yuan


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