With the rapid development of the global economy, competition has become increasingly fierce, and people’s demand for print has also been increasing. Printing has become an integral part of our lives. Whether it is newspapers, advertising posters, corporate albums, or moon cake box packaging, Both have an inseparable relationship with printing.

Due to the increasing demand of modern people for printing, not only the number of prints, but also the high-quality printed materials are emphasized. However, due to the continuous increase in the cost of printed materials in recent years, the price of printed materials has not risen, but has fallen. The printing industry is now eager to find low-cost, high-efficiency printing and high-quality print transitions.

Vigorously advocating the development of green printing is an important part of the national "Twelfth Five-Year Plan". The "green printing" in the new era means low-carbon, energy-saving and environmental protection. It also represents high technology, high efficiency, high productivity, and low cost. Green printing, in line with the requirements of the new era, will be the only way for the future development of the printing industry, and it will also be an unwavering future direction of development. In the combination of the requirements of the new era and the market, the printing companies in the printing industry are faced with this upgrading and transformation. Only when you can continuously improve their own competitiveness and competitive awareness can they be able to make rapid progress in the flood of printing. We should bravely assume responsibility for environmental protection for society, the country, and the world. Society must give us unlimited opportunities for development.

Now is the age of the Internet. Internet e-books and e-newspapers are spreading in the market. The promotion and use of electronic products in the market, electronic products have the advantages of low environmental protection, green, and convenience, and quickly occupied the market, which is undoubtedly a big impact on the printing market. This alarm reminds the printing industry that it must rapidly transform and upgrade, and has catered to the market. Market development needs.

Beijing is a district of first-rate goodness, and it has no choice but to cater to the needs of the country's 'Twelfth Five-Year Plan' development, seek opportunities for development, and vigorously promote the green printing industry. On the other hand, in order to adapt to the market needs of low-cost, high-efficiency and high-quality printing products in the new era, it is necessary to vigorously promote the development and transformation of Beijing printing plants and upgrade their competitiveness.

In the future, the printing market will be energy-saving, environmentally-friendly, and low-carbon, high-quality, and highly-efficient target line development. As the times are advancing, companies can't stop and must keep a clear-headed distribution model to understand the development of the market. To keep pace with the needs of the printing market, companies must face the upgrade and transformation, keep pace with the development of the international market, and more with international exchanges, so as to be sure that they will not be eliminated in the printing market.

2011 is a beginning year and it is also an Auspicious Year. The beginning of 2011 marks the beginning of the 'Twelfth Five-Year Plan', and Li Zheng is working hard to complete the general requirements for building China into a strong printing country in the world in advance. In the Twelfth Five-Year Plan, the key to China's development of green printing requires the full implementation of low-carbon, environmental-friendly, energy-saving printing concepts and the development of high-tech, high-efficiency, high-capacity, and low-cost development ideas in the printing industry. In 2011, the printing industry is full of opportunities.

The Green Printing Press and Publication Administration and the Ministry of Environmental Protection formally signed the "Agreement on the Implementation of Green Printing Strategic Cooperation" on September 14, 2010, marking that China's green printing has entered a specific implementation stage. China's 12th Five-Year Plan also puts emphasis on the development of green printing. In 2011, it was a beginning year. In the plan, it was proposed that priority should be given to the green printing of the primary and middle school curriculum, and the government should gradually promote the use of print materials in the packaging and printing industry. The government began to issue measures to the printing industry, marking the country’s determination to move toward a strong printing country in the world. Green printing is the only way to develop urban industries and international cities.

As the first district of goodness, Beijing should take the lead in development, vigorously develop the green printing industry, support the printing industry to rapidly upgrade and transform, and enhance the company's own competitiveness and sense of competition in the transformation and transformation.

Meeting Challenges Electronic products have begun to be used in the domestic market. The emergence of electronic products has caused a great impact on the paper printing and publishing industry. However, the network cannot replace books and magazines. Different social transmission media have different audiences and different social needs. Publishing and printing still have this value. Enterprises should study the development of the market and introduce their own development characteristics to meet the needs of market development. Seek for survival and development.

Generally speaking, 2011 is an opportunity year. This year is also a turning point. Several people are happy and a few are worried. If you want to survive and develop in the printing industry, you must quickly meet the needs of the market, carry out system reforms, and reform Innovation, development in innovation, can only make the company bigger and stronger by constantly improving its own competitiveness and competitive awareness.

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