Mazda China's top-level exchange minister Watanabe Suzuki took over as Minister

Recently, Mazda issued an announcement by the Japanese side that Mazda’s Chinese career chief, Aihara Shinji, had already left the post and that Japan’s Ministry of Foreign Affairs, Shinobu Shinhan, took over.

According to official Mazda materials, Mazda’s new Chinese career chief, Watanabe Sakaihiko, was previously the Deputy Minister of Mazda’s domestic business division. He is mainly responsible for the sales business. After the personnel changes, he will not be stationed in China. Ma Zida Vice President of the Public Relations Department of China and Chuan Shangren said in an interview with the reporter of “Daily Economic News” that this change in personnel is to send Aihara Shinji to Mazda’s Changan Ford Mazda’s joint venture in China. Akihara originally worked in Japan. Zhenzhi will be based in China to develop Mazda's business in China, but its specific position has not yet been determined and will be arranged by Changan Ford Mazda.

Mazda attaches great importance to China, which has been firmly established in the world’s largest auto market. Chuan Shangshang told reporters that Mazda will gradually send all kinds of talents to China and actively develop sales networks. This personnel change took effect on January 1, 2011.

According to reports, Mazda's annual sales in China in 2010 were 239,700 units, an increase of 33% year-on-year, and the sales target of 220,000 vehicles has been reached this year. Judging from the company's two sales networks in China, FAW Mazda's annual sales totaled 146,900 units, an increase of 37% year-on-year; Chang'an Ford's Mazda's total sales volume reached 92,800 units, an increase of 28% year-on-year. Although the sales volume of FAW Mazda is far more than that of Changan Ford Mazda, Mazda hopes to achieve the equivalence between the sales of the two joint ventures by 2015. Currently, the reorganization plan of Changan Ford Mazda has been submitted. If Mazda's joint venture company with Changan alone can be successfully established, then as Mazda's product mix in China adjusts, the two networks will gradually reach equal sales volume, which may be Mazda's future. It's not played.