The "First China Automotive Brand Management Strategy Forum" concerning a long-term strategic development of the Chinese auto industry will be held on August 7-8, 2004 at the Beijing International Convention Center. It is reported that this forum was sponsored by the China Automobile Market Magazine and the China Business Newspaper, and was organized by the Beijing Yuanliu Auto Market Consultation Company. It was the most highly-targeted automotive brand forum held in the PRC after the issuance of the “Automotive Industry Development Policy”. one. The forum will invite leaders of relevant ministries and commissions, industry experts and first-line entrepreneurs engaged in car brand management to participate in the formulation of "Automobile Industry Development Policy" and "Automobile Brand Monopoly Management Measures." From different levels and perspectives, it will involve the management of Chinese auto brands. Strategic and strategic issues in-depth discussion. The three years since China's accession to the WTO have been the fastest growing three years for the auto industry and three years of sharp changes in the competitive landscape of the Chinese auto market. On the one hand, the strategies and investment strategies for the international auto giants to compete for the Chinese market have grown from traditional products. Marketing, capital penetration, and brand input conversion; on the other hand, a large number of Sino-foreign joint ventures and domestic brands with independent intellectual property rights are rapidly emerging. China has become a stage for international car brands to confront and wrestle! As a programmatic document for planning the development of China's automobile industry in the next decade and beyond, the "Automotive Industry Development Policy" promulgated on May 21 this year has raised the brand strategy to a new level. It has explicitly proposed that it must actively develop independent intellectual property rights. The company's products, the implementation of brand management strategy, and strive to be in 2010 automotive production companies to form a number of well-known car brands. In this context, what changes will take place in the market structure of Chinese auto brands, how the development of independent brands in the auto industry in China will develop, and how companies will conduct brand building, etc., have become topics of concern to the industry. This forum will focus on the above hot topics, and through some typical case studies to study some practical issues in the automotive brand management. As one of the professional agencies specializing in research and consulting in the automotive market in China, Beijing Yuanliu Auto Market Consultation Company will also publish a research report on its “China Automotive (Personal Vehicle) Brand Reality” with independent intellectual property rights at the forum. The report adopted an empirical study of more than one hundred major passenger car brands in the Chinese market, and the results have important reference significance for the formulation of the company's brand strategy.

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