Wang Xiaobing, Director of Market Information, Ministry of Agriculture: The transformation of agricultural development needs to start with e-commerce

Wang Xiaobing said that the "points" of agricultural e-commerce must conform to the characteristics of agriculture and rural areas. Agricultural e-commerce cannot be like the e-commerce of cities. In particular, the methods of the consumer industry cannot be moved to the countryside, especially agricultural products. It is understood that the theme of this China E-Commerce Innovation and Development Summit is “New Mission, New Vision, New Dynamics”, which consists of the opening ceremony, the main forum, the annual ceremony, the “Dialogue” and the eight-minute sub-forum. Among them, the agricultural e-commerce layout innovation sub-forum is based on the theme of “new agricultural e-commerce”. The leaders of the Ministry of Agriculture, the Ministry of Commerce and other national ministries and commissions, government leaders at all levels, agricultural e-commerce companies, and representatives of new farmers attended the sub-forum. The sub-forum gave a special speech from the "Internet" modern agriculture, agricultural industry e-commerce, e-commerce big data and other aspects.

Wang Xiaobing said, "Developing agricultural e-commerce can't just be understood as merely reforming and innovating the circulation mechanism of agricultural products. I think we must think from the perspective of whether China can revolutionize the world business."

Statistics show that China's Internet broadband currently covers 93.5% of administrative villages, but only 195 million rural netizens, the penetration rate is only 28.4%, 43.2 percentage points lower than the city, 21.9 percentage points lower than the national average, and very Great development space. Correspondingly, massive amounts of data are generated every day in terms of agrometeorology, agricultural resource environment, crop breeding, agricultural production, animal and plant disease prevention and control, agricultural product circulation, and agricultural machinery operations.

"Agricultural big data itself as a new economic form will have a major impact on the rural social and economic structure." Wang Xiaobing believes that as an important part of the national big data industry, the development potential of agricultural big data is huge, and the development of agricultural e-commerce is also The important starting point of structural reform of agricultural supply side is an important way to promote the development of modern agriculture. Big data and e-commerce can promote the deep integration of modern information technology and traditional agriculture, and force agricultural production standardization, promote scale and enhance brand Drive marketization and fundamentally promote the transformation of agricultural development mode.

Wang Xiaobing said that agricultural e-commerce must serve the modernization of agriculture and rely on the improvement of the entire level of informatization to support it. In addition to cultivating the main body of the agricultural e-commerce market such as e-commerce enterprises, it is also necessary to train “new farmers” including cooperatives, returning employment entrepreneurs, and returning home employment entrepreneurs, to greatly mobilize the enthusiasm of market participants and form massive data as soon as possible. To accelerate the realization of agricultural data and online.

(Original title: Wang Xiaobing, Deputy Director of the Market Information Department of the Ministry of Agriculture, gave a speech)