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At the 55th National Auto Parts Trade Fair held on May 16-18 at the Changchun International Convention and Exhibition Center, a new term, the auto aftermarket, was mentioned by many exhibitors and auto experts from time to time. The so-called auto aftermarket refers to the service market formed around the use and maintenance of automobiles after they have been sold. This year's Auto Parts Fair attracted many well-known auto service companies, including the well-known automotive supplies sales and automotive beauty companies in the country, as well as the “Mei Huai Huang†Automobile Fast Insurance Chain Center, the US Champion Oil Company, and the Singapore Wilton Petrochemical Company. Everyone is looking forward to this seductive cake in the Changchun Auto aftermarket.
Current situation analysis
Heavy manufacturing and light service
According to relevant statistical data, in the sales of foreign mature automobile market, accessories accounted for 39%, manufacturing accounted for 21%, retail sales accounted for 7%, and services accounted for 33%. In the domestic automotive market, sales accounted for 37% of accessories, manufacturing 43%, retail 8%, and services 12%. Although there is a clear phenomenon of “heavy manufacturing and light service†in the current domestic automobile sales, apart from financial services such as finance and leasing, there is still room for improvement in automobile after-sales service by nearly 10%.
The market is in its infancy
In this session of the Auto Parts Conference, a representative from a Singapore manufacturer said that “the automobile service market is developing in the direction of diversification and standardization, and it is difficult to adapt to the needs of a single project.†By 2005, the output value of the automotive industry alone will reach 42 billion yuan, and the output value of the maintenance industry will reach 40 billion yuan.
Many experts at the conference believe that most of the companies on the market are still small workshops, with only one service and limited scale. In general, the automotive aftermarket is still in its infancy, and the scale and service level cannot satisfy the market demand. On the other hand, the entry of foreign auto service companies and foreign capital will increase the competitiveness of the market.
Auto parts companies will play a leading role
Various types of exhibitions for the automotive aftermarket were launched in 2004. The participating experts pointed out that in the past comprehensive auto show, the status of the auto aftermarket as a foiling role will gradually support the protagonist from the supporting role when the market starts on a large scale. change. The automotive aftermarket will be the highlight of the future automotive industry.
Experts participating in the Auto Parts Association said that the cultivation of China’s auto aftermarket should draw on the experience of developed countries such as the United States, but they cannot copy their models. The automotive aftermarket is a market that provides services. The key is to establish a new service concept in the modern automotive aftermarket.
Market competition
Auto Parts Industry Launches "Earth" War
The foreign automobile after-sales service industry is already very mature, and the vigorous development of the domestic automobile market is only a matter of recent years. In the current auto parts show, among the 1,300 exhibitors, there are many international chain agencies or joint ventures, it seems that the auto parts industry will inevitably have staged a "earth-earth" war...
Foreign giants appear in the domestic market
In recent years, foreign auto service providers have appeared in the domestic market. According to the person in charge of the marketing department of the China Representative Office of the US Champion Petroleum Corporation, “We value the Chinese market very much. Only when we understand the market in depth, we can continue to innovate. It can make the company create more profits."
A representative from Singapore's Willton Petrochemical Company's sales center stated that the foreign service industry is more mature and there are many advanced experiences worth learning from.
Two business models to choose from
The manager of the marketing department of the “China’s slippery imperial†car insurance chain center China Business Department told reporters: “At present, there are two kinds of business models in the international auto aftermarket market: four-in-one and chain operations. It is currently the 4S form that has been introduced into China, including after-sales service, parts supply, and information feedback for vehicle sales.
“The chain business model can integrate the resources of various brands of automobile parts, break the vertical monopoly, and provide one-stop service for car maintenance, repair, quick repair, beauty and spare parts supply on the basis of price service transparency.â€
Future development
The three major development trends of auto sales
At the 55th National Auto Parts Association's home and abroad auto parts industry information briefing, an industry source pointed out that “the auto aftermarket will become a key part of the auto industrial chain and will account for 70% of the market shareâ€.
Automotive aftermarket is a big market
At the scene of this Auto Parts Conference, the reporter interviewed Huang Weiji, director of Zhongnan Automobile Port Development Co., Ltd. from Nanjing. He said, “The automotive aftermarket service area is a big market and will be an important battlefield for all parties in the future. Our company is In 2006, a one-million-square-meter automobile comprehensive exhibition and sales area will be established for the use of used cars, parts and components, and complete vehicles. Parts will account for a large proportion.
Insiders pointed out that with the continuous development of technology and changes in people's service awareness, the automotive after-sales service industry presents three major trends: First, brand management. Second, the concept changes from repair to maintenance. Third, continue to infiltrate into high-tech fields.
Related industries are actively exploring the market
At the Auto Parts Conference, relevant personnel of the Dongfeng Motor Company’s (Shiyan) Lubricants Company told reporters: “In the oil products market, competition is heating up. However, due to policy restrictions, before October 2004, international brands can only The cooperation or joining form enters the Chinese market, so the current threat has not yet come."
At present, domestic automotive service companies are full of a sense of crisis, and those with strength have focused on building their own chain brands, and 4S stores are also actively seeking change. With the continuous development of the automotive sales market, the space for development of the automotive aftermarket and even the entire automotive market will inevitably grow. Faced with this increasingly attractive "cake", both car manufacturers and other businesses are actively exploring.