Domestic sales of domestic hardware companies must adapt to the domestic market environment

In the new domestic market transition, many export-oriented companies have recently begun to focus on the development of the domestic market. On the one hand, relying solely on the international market risks, the number of unemployed people in the European and American markets has grown rapidly; on the other hand, with the integration of enterprises With the growth of strength, the company itself also hopes to transform from a high-value branded company to a high-value-added consumer company.

In the new round of development, due to the lack of understanding of the domestic market information, coupled with the lack of capital to promote the transformation of enterprises to scale and industrialization, many hardware companies can not quickly open the Chinese market. For foreign markets, hardware companies' low-quality, low-cost extensive foreign trade business models are constantly being subjected to dumping allegations, environmental allegations and product safety allegations, similar product structures and lower technical barriers, and also making China's hardware industry products The competitiveness in foreign markets is flat. Now companies have higher operating costs, fierce competition, fewer orders accepted by companies, and economic efficiency is slowly declining, causing many hardware companies that have gone out to be forced to live and die.

The difference between the number of domestic sales orders and the concept of consumption, export companies are difficult to adapt to a lot of companies have been engaged in processing in Europe and the United States processing or export orders, due to the domestic cheap labor market, so that these domestic production and processing enterprises have certain advantages in the international competition The unit price of the product is relatively low compared to foreign countries, but it is indeed very high compared to the domestic profits. The relative domestic purchasing power and awareness of products are relatively low. In the domestic concept, the concept of inexpensive, even "can use it on the line," the concept of consumption has always affected the sales of domestic quality products, so generally want to make faster The choice of money companies to process this road is understandable.

Simply speaking, in the processing orders that many export hardware companies are in contact with, the order quantity of products is huge, and generally there is a single order. Enterprises can produce one month or two months or even more can reach six months; In the domestic market, companies received orders for domestic orders that were relatively small, and in thousands of thousands, the production line stopped for a few days. Moreover, in addition to the small number of single batches, domestic sales require more styles, virtually increasing the company's inventory pressure on warehouses and goods, and it is very easy to create financial stagnation, affecting the development and upgrading of production companies.

Exports rely on quality, domestic sales rely on the brand to sell products to occupy the market, to attract the channel business and ultimately affect the end consumers, we must have a good brand. Foreign sales almost do not need to invest in advertising to run the brand, mainly to ensure that the production quality and price can attract customers. Therefore, for many less competitive foreign OEM companies, the complexity, long-term nature, and high cost of investment in domestic sales brands have become a major obstacle to the transformation of export companies.

Many domestic hardware companies can survive because they received a lot of export orders through B2B trade platforms such as Alibaba, which can promptly turn around the funds. Compared with domestic sales, if there is no suitable sales, if you develop your own agent alone, companies need to invest a lot of money and energy in domestic sales agents.

All in all, domestic sales are not easy to export, and the prices are relatively low, and the varieties are cumbersome and have a small market. This is the most considered preparation for the transformation of the domestic market. From the perspective of individual export-oriented enterprises in Dongguan, in order to successfully open the domestic market, some senior executives use the same methods of opening foreign markets, such as hiring an “industry expert” and granting them the power to immediately open up the national market. When the year goes by, the consequences are very different from the expected ones. Fight it out and change it again, or try another channel. If it fails after a year, change it again.

The network and marketing team are both on the same level, and it is easier to open up many domestic hardware companies in the domestic market to develop the domestic market. Most of them will choose online marketing. Although the skills of online marketing are ever changing, they will never change, and the hardware companies are When implementing network marketing, it must be done according to the characteristics of the company itself and the industry characteristics of the industry, and set the corresponding cost and quantity indicators, so that the goal of implementing network marketing will be relatively clear, and its mission is clear. Get better marketing results.

With high-quality product quality and service operations in place, all companies have said that their services are in place. Is it really right? Nowadays, with the development of society, companies should begin to focus on their products in the direction of environmental protection and energy conservation, and strive to make their products meet the requirements of the development of the times and meet the needs of buyers. For hardware products, perfect channel layout is the guarantee of competition. The profit structure, channel training and management of the entire channel chain are all important. Marketing is necessary for consumer notification and brand image building. Corporate marketing must be integrated, and advertising, public relations, event promotion, etc. should operate under the overall brand strategy framework.

Companies also need to select professional teams for cooperation, and use their huge information resources and targeted industry customers. It is always better than the companies themselves to look in the vast sea to save time and effort, and they can finally see the effect of investment. Paying for compensation saves unnecessary time and money. Through the professional team's assessment of the business plan, and then follow the steps to promote the investment will often play a multiplier effect.