Machine tool enterprise transformation and upgrading achieved results

In the first half of 2012, the Chinese machine tool industry continued its growth slowdown since the second half of 2011, and the major economic indicators were generally in a downward trend. This status quo is not only due to the influence of complex and ever-changing economic environment and changes in market demand at home and abroad, but also the development stage that China's machine tool industry must undergo in structural adjustment and transformation and upgrading. At the same time, such a situation also forms a force-reversing mechanism, which provides an external driving force for the structural adjustment and transformation and upgrading of the machine tool industry itself.

How to maintain steady development in adversity?

According to the China Machine Tool Industry Association's 2012 industry survey, in the first half of the year, the number of new orders dropped drastically, users delayed picking up, inventory and accounts receivable increased, and most companies’ major economic indicators were the same Decline. Under such a big situation, some companies have achieved a level of growth, even a slight increase, over the same period of 2011, and are forecast to remain basically the same throughout the year. Some enterprises, even if the major economic indicators in the first half of the year showed a downward trend, their good development prospects can be foreseen from their efforts and current operating conditions. Then, what positive measures have these enterprises adopted in the process of industrial transformation and upgrading? What is the direction of future development of the company?

Through analysis, it has been found that in the face of the unfavorable situation in the big environment, most enterprises can treat them rationally, carefully analyze their existing problems, and take active response measures. They saw the urgency and long-term significance of the adjustment of the machine tool industry structure, proactively carried out product structural adjustments, boldly broke down the business model established over the years, gave up on some of the traditional products for dinner, worked hard to develop new products that users desperately needed, and developed new ones. The market area has smoothed out the period of temporary development difficulties.

Increase transformation and upgrade, adjust product structure

During the “Twelfth Five-Year Plan” period, adjusting the product structure and transforming development methods have become the main theme of the industry transformation and upgrading. Many companies can see the urgency and long-term significance of this arduous task, actively take the initiative to carry out product structural adjustment, and boldly break the established years of The business model, giving up some of the traditional products that the households eat, working hard to develop new products that are urgently needed by users, opening up new market areas, and smoothly passing through the period of temporary development difficulties.

Liyang Machine Tool Co., Ltd. broke the "big and full" model, changed the original ordinary machine tools to the numerical control direction, and increased the share of Lijia and Sujia from 340 million in 2008 to 870 million in 2011. It is expected that by the end of the “Twelfth Five-Year Plan”, it will achieve 80% of sales of CNC machine tools, including 10% of high-end CNC machine tools. Jinan No.2 Machine Tool Group Co., Ltd. strived to adjust the product structure. In terms of product quality, the proportion of original general-purpose products accounted for 90%, and high-end products accounted for 60%. Sichuan Pushining Machine Tool Co., Ltd. gave up its blind expansion and production of heavy and heavy machine tools, and refocused its resources and efforts on small and medium-sized precision machine tools with traditional advantages. Tianjin Tiandeng Press Co., Ltd. optimizes the product structure, accelerates the upgrading and replacement of related products, and focuses on the development of large-scale, intelligent, flexible, precision, and composite hydraulic presses, and maintains the traditional advantages in the hydraulic press market. The output value of middle-to-high end products of Beijing No.2 Machine Tool Works Co., Ltd. has increased from 20% to 30% in previous years to 60% now. Suzhou Sanguang Technology Co., Ltd. basically eliminated the wire-spinning machine tools by adopting Chinese wire-threading machine tools, and improved the company's product technology and market share. Qiqihar No.2 Machine Tool Co., Ltd. shifted from heavy quantity to heavy quality, developed high-end products, attached great importance to mid-range products, and cut down ordinary products.

Harbin No. 1 Tool Co., Ltd. is committed to the direction of the three highs and one special focus on the development of core competitiveness, high value-added, high-tech tool products, these products accounted for nearly 60%. The product structure of Zhuzhou Diamond Cutting Tool Co., Ltd. has been optimized overall. In the first half of this year, the output value of medium and high-grade products accounted for 77%. In the future, the three aspects of optimizing structure, strengthening products, and integrating resources will be the focus of transformation and upgrading. Hanjiang Tools Co., Ltd. adjusted the ratio of general tool to special tool from 7:3 to 1:9, that is, more than 90% were special tools with high added value, such as roll-pulling and cutting.

Enter the market segment to avoid homogeneous competition

A relatively prominent problem reflected in the industry research of the Machine Tool Association is that product homogeneity is relatively serious, resulting in fierce competition for similar products and detrimental to the overall development and progress of the industry. Many companies are aware of this problem, and strive to carry out more supportive operations, enter the market segment, and achieved gratifying results.

Qinchuan Machine Tool Group adopted horizontal and vertical expansion measures to expand the industrial chain and achieve more support. In addition to the main business of gear machine tools, it undertakes large-volume gear processing business. The demand for the hollow plastic machinery market developed is very strong. There are also wood-plastic machinery and other products. Shaanxi Hanjiang Machine Tool Co., Ltd. continues to dig deeper into its own technical expertise and expand its business areas. In the traditional product thread grinder, the development and production of screw and screw air compressor and other extension products. Tianshui Forging and Pressing Machine Tool Co., Ltd., which specializes in large-scale non-standard forging equipment manufacturing business, has not only occupied a large domestic market share but also has a good export situation after the oil pipeline production line was developed in 10 years. In the first half of 2012, Hubei Sanhuan Metal Forming Equipment Co., Ltd. experienced a year-on-year decline in the output value and output of the forming machine tools. New and on-hand orders increased by 102.08% and 109.66% year-on-year, respectively. The main reason was that there were many types of formed products. Improve the ability to resist risks. Suzhou Electric Machine Tool Research Institute adheres to the strategy of “differential operation and high-end development”. In the market segments of aerospace, aerospace, automobile manufacturing and steel production, special electrical processing equipment accounts for more than 95%, and general electrical processing machine tools 5%.

In order to avoid product homogeneity, Xiangyang High Precision CNC Technology Co., Ltd. has carefully studied the demand characteristics of market segments and strived to develop the products in the direction of characterization, customization, and differentiation. The main users of its special products are automotive parts processing. enterprise. Nanjing Technology Equipment Co., Ltd. saw the decline in the machine tool market and pioneered the application of rolling components in the pharmaceutical, marine engineering, fiber optic cable, and other industries, making up for the loss of machine tool orders.