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After spending 10 years at Suburban Manufacturing Group, Chase Marshall stepped into the role of CEO just one year ago. Following a record-breaking year, Chase sat down with us to reflect on the past year and give us a glimpse into the future of SMG.
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What brought you to Suburban Manufacturing Group?
I studied Entrepreneurship with a minor in Art & Design. My passion for both led me to take a Marketing Internship, which I found after meeting Brad Barger during a hockey game. From the start, I realized that Suburban offered the freedom to grow professionally. My entrepreneurial spirit and creative mindset aligned well with the company’s vision, creating a mutual benefit for both my career and the organization.
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Just a short 365 days ago, you became CEO of Suburban Manufacturing Group. After one year, how have you grown personally and professionally?
One of the most valuable experiences has been learning from some of the brightest minds within the company. This has given me a deeper understanding of our internal strengths and opportunities. It's been a journey of growth, not only in knowledge but also in leadership and decision-making.
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What past experiences have helped you adjust to your new role?
Every challenge I've faced—whether physically or mentally—has prepared me for this role. In terms of experience at Suburban, my time in Sales and Marketing was particularly influential. Sales taught me how to handle pressure, while Marketing gave me a long-term perspective. Both require a clear understanding of the company’s value proposition, which has been essential in my transition to CEO.
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"Without the grit from our entire production staff, we never would have achieved the double-digit growth we saw in 2022."
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As Chief Executive Officer, you interact with countless individuals daily. What has been a standout interaction or moment for you in the last year?
There were many memorable moments throughout 2022, but one that stands out is walking onto the production floor early and late in the year. I witnessed the incredible resilience of our teams, who consistently found ways to get the job done despite challenges. We struggled with staffing, but the determination of our production staff made all the difference in achieving our growth goals.
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How do you see yourself growing with Suburban?
We need to keep reinventing ourselves to stay competitive and innovative. Our people are at the heart of that change. This will push all of us, including myself, to think differently and refine our processes. The challenges ahead will be different from what we face today, so we must become better at solving complex problems and then scaling those solutions across the company.
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We know that a year goes by very fast. What can we expect from Suburban this year?
This year, we’re focusing on expanding our product lines and accelerating our go-to-market strategy. We want our design and manufacturing engineering teams to have more direct involvement with each product line, which will improve our market value and production efficiency. Innovation and agility will be key as we move forward.
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