How can the three companies in 2016 be able to stand firm in the market?

How can the three companies in 2016 be able to stand firm in the market?

What do you think?

For the promotion of "National Three" this year, the marketing strategies adopted by various agricultural machinery enterprises can be roughly divided into three types: species, negative wait-and-see, expectation to come later, wait until the machinery and market are relatively mature, and then come in and get a piece of it. The second type is to take the initiative and fight hard. Some companies are accustomed to winning by volume, pushing "National Three" is also ready to use this trick, and suddenly launched a large number of products, in order to fight the market share, occupy a competitive lead. The third type is to actively improve quality, lay a solid foundation, and advance solidly.

The author believes that the strategy is not desirable. Imagine, what other people's sites are handed over? Besides, people have experienced the test of blood and fire in the market. The lessons are more than your experience. How can you win? Therefore, the Deputy Secretary-General of China Agricultural Machinery Industry Association Ning Xuegui issued a warning that "the country should be listed early," we must not turn a blind eye. The second strategy is also not desirable. This year is the year when the "National Three" aircraft went on the market. The matching between the engine and the whole machine and the reliability of the whole machine are only laboratory data, but there is no actual test of agricultural production. Some problems may not be exposed. In this case, If it is sold in large quantities, it may bring greater pressure on after-sales service, affect brand reputation and further promotion, and even the already occupied market will be lost. "One drum, one's temper, and then three," the market competition must ensure that the first battle will win. Therefore, the third strategy is preferable, the attitude is positive, the steps are steady, and one is to sell one success, establish a good reputation, and lay a solid foundation for the next step.

How to do it?

The first is to improve product quality. Quality development is the foundation of a strong country, the foundation of a business, and the key to transformation. Market competition, quality is king, and product quality is improved. It cannot be overemphasized. It is out of date at any time. This year is the first year of the promotion of the “National Three” machine market. It is especially important to improve product quality. Because agricultural machinery operations are not only related to agricultural machinery, but also involve soil, crops and many other factors. In addition, the "National Three" machine has not been tested in actual combat. No enterprise can guarantee the matching of its engine and the whole machine. The adaptability of the environment and the reliability of the whole machine are foolproof. Therefore, in the improvement of product quality, do the homework, pay attention to the details, the pursuit, the strict testing standards for the products, not easy to deliver, not necessary, is very necessary.

The second is to improve maintenance capabilities. In addition to the stability and reliability of the "National Three" machine, users can still keep up with the maintenance. Some agricultural machinery cooperatives said: "The 'National II' engine is mechanical, and the small faulty machine can solve it by itself. But the 'national three' is all CNC, it is necessary for professionals to use computer links to find out the problem. "This concern is somewhat representative. In order to dispel the ideological concerns of purchasers, agricultural machinery manufacturers should release maintenance technical information to 4S stores and maintenance outlets as soon as possible. 4S shops and maintenance outlets should also pay close attention to purchase new equipment, and quickly improve maintenance capacity to adapt to the "National Three" machine maintenance. New requirements.

The third is to strengthen personnel training. The "National Three" machine is a new thing. Its promotion and use is a challenge for the sales staff of agricultural machinery enterprises, the service personnel of maintenance and repair personnel, and the farmers. In order to effectively cope with this challenge, it is necessary to strengthen the training of relevant personnel, so that the sales staff can understand the characteristics of the "National Three" machine, the advantages and disadvantages compared with the "National Second" machine, and the precautions in use. The maintenance personnel are proficient in maintenance and repair skills, and can diagnose and cure the faults, and provide powerful and effective services for the purchase users. Every salesperson and maintenance personnel is a product promoter. Every sales and maintenance service is a product promotion activity. The sharpening of the knife will not be missed. The training of personnel training will be doubled. The training of personnel will not only be required. Do it, and do it well.

The fourth is to understand the market. Winning a product with a product quality does not mean “making a car behind closed doors”. Knowing ourselves and knowing each other, there is no war. Promoting the "National Three" machine must work hard to understand the market. The needs of different regions and different subjects are not the same. The needs of the same region and the same subject will fluctuate with changes in income and policies. Whether the purchaser chooses the "National 2" machine or the "National 3" machine is affected by many factors, some choose to improve the work efficiency and reduce the fuel consumption, and tend to choose the "National 3" machine, and some have stable performance. The price is lower, the maintenance is convenient, and the "National 2" machine is preferred. This requires enterprise personnel to go deep into the countryside, deepen cooperatives and farmers, listen carefully to their voices, accurately grasp their needs, and develop targeted marketing measures due to group policies. For the "National Three Machines" that have already been sold, it is necessary to track the user's usage in a timely manner, promptly follow up on technical consultation, fault repair, and parts supply services, and master the user experience information to promote the continuous improvement of product quality. Only in this way can we ensure that the “National Three” machine produced by our company is pushed open and the market is stable. Farmers use well and products can sell well.