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A few days ago, a special ecological “brainstorming” (Brainstorming conference) was staged in the heart of the island, the charming sand and sand eco-tourism area. This is another new management initiative launched by Guangdong Han's Yueming Laser Technology Co., Ltd. (stock code: 002008), a leading professional manufacturer of laser equipment. The purpose is to liberate management from the hardened desktop conference. In a free and open environment, it stimulates participants' more valuable thoughts, ideas, ideas and suggestions to break the inherent thinking and seek the best solutions.
It is reported that for the first time, Guangdong Han's Yueming Laser Brainstorming Conference closely focused on “finding the new profit growth point of Han's Yueming Laser”, “determining the establishment of Han's Yueming Laser's major R&D project in 2014” and “developing Han's Yueming Laser 2014 key market. Four major themes of “Cultivate the Program” and “Identify the marketing breakthroughs of Han's Yueming Laser 2014”, and fully scrutinize and integrate internal and external resources of the company: rationally optimize internal management and operation procedures, optimize product development, production efficiency, and optimize/enhance quality. , Brainstorming, industry development, marketing, overseas market development, after-sales service, etc., and produced a number of resolutions and initiatives on that day. /
Innovation, efficiency, openness, passion, equality, freedom and unity are all shared by participants. The first time Han's Yueming Laser Brainstorming Conference was hosted by Zhuo Jinsong, General Manager, the author had the privilege of capturing many advanced concepts, management models, and outstanding working methods worth learning from the company:
"Devolution of job form approval authority" "The company's top management team has been trapped in the office by these signature forms. As time goes by, it is out of touch with the market, it is out of touch with customer needs, information is lagging, and it is impossible to better guide and direct the team. This is very dangerous. thing". Since last year, Zhuo Jinsong has determined to personally visit industry associations and exhibitions of customer terminals, sales lines, market front lines, R&D front lines, production front lines, and major application fields to understand the situation, and order related departments to formulate reasonable plans to require high-level management. The job form approval authority is fully decentralized, liberating senior managers from the complicated and routine work and going to the market and customers.
In order to further speed up the pace of product structure adjustments that have been implemented for three years, the R&D clusters have been detached from the inferior competition environment in the low-end product fields and increased the ratio of high-tech and high-value-added products in Han's Yueming product group. One of the most important marketing initiatives of Yueming Laser in 2014 was the establishment of a “New Industry Development Department” led by Zhuo Jinsong, general manager of the company. The team members consist of the vice president or director in charge of the company's technology, market, and sales. In this new initiative, Zhuo Jinsong creatively proposed the concept of “R&D clusters” and implemented them within their companies. We may not be familiar with various industrial clusters. Baidu's clustering refers to a technology in the mobile communications industry. What exactly is the research and development cluster of Han's Yueming Laser? “I have put forward the concept of “R&D clusters” at the rally of many chambers of commerce, advocating the search for authoritative, professional and competent partners such as material suppliers, processors and end-users, plus our equipment manufacturers themselves Limited resource integration, with highly targeted joint research and development in the industry, and the formation of a research and development cluster in a specific field (industry) by the elite technical team of large enterprises with strong technical and capital strengths in the industry chain, making R&D professional , targeted, purposeful, and profitable, to avoid blind project, blind research and development, and then rush to finish it ... ... Zhuo Jinsong carefully explained.
The customer needs are oriented to the cutting of flexible materials such as shoes, clothing, bags, and home textiles serviced by the Han's Yueming Laser Institute; electronic appliances, communication equipment, display equipment, lighting, advertising, gifts, crafts, models, packaging and many other fields , we must keep abreast of the needs of end customers, closely follow changes in market demand, if necessary, by the technical team to provide personalized customized services and the overall industry technology solutions, in order to develop and produce the products that customers really need. "Create value for customers" is an excellent tradition that the company has inherited since its establishment in 2001. It is also a place recognized and appreciated by our customers. Zhuo Jinsong emphasized that “we need to ask why and how to do it. For example, when we develop a customer, our technical and sales staff must understand: What process does the customer use now? How much is it done? Can it be marketed and terminated? Customers Accepted? Why do customers need us to do it? Can we do it? How can we do it? Can we meet the requirements? How many cycles can be achieved? Can we still do better? What causes we cannot achieve..."
In addition, Zhuo Jinsong also shared “Do not only seek advice from one side when making decisions, and must fully communicate”, “Establish technical considerations, research and development cycle, and customer experience in order to establish a comprehensive project”. “Corporations must take responsibility for social responsibility and improve and improve "Employer benefits and benefits" and other valuable experience are embarrassing and unforgettable.
Undoubtedly, the advocacy and introduction of advanced concepts, management models, and working methods such as research and development clusters is an active and beneficial exploration of Han's Yueming Laser's transformation and upgrading, and it also points out a direction for the sustainable development of Chinese manufacturing companies.
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