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The "micro-subsidiary III generation" produced by Changhe Automotive with great concentration for many years has received wide acclaim since its launch on the market, and its monthly sales volume has reached more than 3,000 units, which has effectively promoted the overall sales of Changhe Automobile. Changhe Automobile revealed that overall sales in 2007 are expected to re-enter the top three camp.
In recent years, faced with the continuous increase in automotive consumer demand and the continuous seizure of market share by mini-cars, Changhe Automotive has intensively studied market trends and proposed bold innovative ideas for micro-customers in design, technology, and deployment toward car sales. Appearance aesthetics, safety and comfort, economy and practicality have achieved unprecedented breakthroughs, and a new concept of "micro-subsidiary III generation" has been born.
Under the guidance of the concept of “micro-subsidiary III generationâ€, Changhe Automotive’s director of seized cars, from the aesthetic appearance design to the scientific layout of the interior space, from the application of collision energy-absorbing safety technology to the promotion of the level of economic environmental protection, steadily and steadily Gradually absorb and digest high-end technology, and use the concept of saloon to build the first micro-passenger III model "Freida," which adopts car configuration and applies micro-subsidiary prices.
With the adjustment of the fuel tax of the country and the lifting of the ban on small cars nationwide, many manufacturers have begun to accelerate the layout of the second and third-tier markets. With micro-offers as the pioneers, all manufacturers have occupied market share in the secondary and tertiary markets. On the market, the new micro-commuters who clamoured loudly, Changhe Freda, Hafei Public Opinion, Dongfeng Xiaokang, etc. are each playing a market role for their respective companies. Since its launch in May 2006, the micro-passenger III generation of Freda has achieved a sales performance of 23,000 units, which accounts for nearly 18% of Changhe's total sales. It can be said that after experiencing a short-term market downturn, the third generation of micro-customers is ushering in another peak.
At present, the domestic automobile industry has begun to shift from a period of rapid growth to a period of stable growth. The second- and third-tier automobile markets, which mainly focus on micro-customer consumption, have become increasingly active. The third generation of micro-customers has caught up with unprecedented opportunities for development. According to statistics from the National Information Center, in 2005, the growth rate of automobile sales in the second and third-tier regional markets was 40% and 50%, respectively, far exceeding the national average growth rate of less than 15%. Among these, the sales of mini vehicles accounted for a considerable proportion. In 2005, the total sales volume of mini-vehicles was 1 million, while the national auto sales were 5.7 million during the same period, equivalent to one in every five car buyers choosing to purchase micro or micro cards. According to experts' forecasts, the mini-car market in 2006 will grow steadily by 15% to 1.15 million vehicles.
Changhe Automobile sales personage stated that the advent of the micro-subsidiary III generation Freda provides an innovative development model for the development of micro-customers, which stirs up the enthusiasm of the micro-vehicle market for upgrading, production and sales. According to Freda’s current market repercussions and micro-vehicle consumption trends next year, Changhe Auto has locked its sales target at the top three camps.