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After several years of development, large tonnage light trucks have gradually become the fastest growing segment of the light truck market.
China Automobile Industry Association recently announced the first quarter of this year, the truck market production and sales data show that in China's light truck industry cumulative sales of 267,175 units, an increase of 8.13% over the same period, the total mass of 4.5 tons (excluding) ~ 6 tons of large tonnage Sales of light trucks soared, becoming another major sales force for the light truck market.
The large-tonnage light trucks have been controversial since their inception, and they have been widely accepted by the market. They have undergone a rather tortuous course of development. Nowadays, with the rapid development of urban logistics, the lighter and lighter trucks with higher loading capacity have increasingly shown their characteristics of adapting to market demands in many ways, and thus have received more attention and favor from consumers.
Sales of light trucks grow rapidly
According to statistics from China Association of Automobile Manufacturers, in the first quarter of this year, sales of light trucks with a total mass of 4.5 tons (excluding) to 6 tons increased by 53.78% year-on-year, making it the fastest growing segment in the light truck industry. In April, the sales of large light trucks continued to grow rapidly. Its sales volume increased by 101.14% year-on-year, and 15,508 vehicles were sold.
In contrast, the sales of 1.8-ton (excluding) to 3.5-ton light truck products that have occupied the main sales position in the light truck market for many years have shown a downward trend, and sales growth in the first quarter of this year was only 2.91%. In April, the sales volume of this tonnage light truck increased by 27.38% year-on-year, which is still not as high as the growth of large light trucks.
The light trucks have been controversial
“Although sales of large-tonnage light trucks are high growth at a low base, continuous growth has already allowed us to see the potential of this market segment.†Foton’s marketers are very optimistic about the market prospects for large-tonnage light trucks. However, at the beginning of the development of large-tonnage light trucks a few years ago, there was still a long period of controversy regarding whether the large-tonnage light trucks have vitality.
The large-tonnage light trucks were generated under the background of the state's over-riding and overloading. When the over-strengthening of the over-strength and the super-adjustment policy shifted from the toll-by-weight toll, the market emerged that under the premise of not violating the ultra-superiority policy, the demand for vehicles with “the larger the load is, the better†would be, the large tonnage light trucks should be transported accordingly. And students. In fact, large-tonnage light trucks are the product of light truck manufacturers playing the policy of “trimming the ballâ€.
According to Futian, the outside world's dispute over large-tonnage light trucks was mainly concentrated on the issue of high costs and disproportionate expenditures and benefits. The large-tonnage light trucks are in the market segment between ordinary light trucks and China Cards. Compared with ordinary light trucks, the large-tonnage light trucks have higher fuel consumption costs due to their self-importance. Although the loading capacity is slightly larger, long-term use, large-tonnage light trucks can not make much more than ordinary light trucks. Compared with China Card, there is still a certain gap between the weight of large-tonnage light trucks and the price is not much cheaper. In the integration of the two phases, many people think that on the economy, large-tonnage light trucks are inferior to ordinary light trucks; on heavy trucks, large-tonnage light trucks are inferior to medium-sized trucks. Under this ideological guidance, the large-tonnage light trucks were not sought after by the market at the beginning of the listing.
Adaptability of large light trucks to market demand
Gradually
The vigorous development of the urban logistics industry has given the opportunity for a strong rebound in the large tonnage light truck market. “From the current development trend of the light truck market, with the economic development and the acceleration of urbanization, light-duty truck consumption has begun to shift from a low-end economic model to a high-end model.†A person from Jianghuai told reporters that large-tonnage light trucks are undoubtedly the The beneficiaries of the transformation.
According to reports, the current user demand for light trucks mainly has several aspects, one is high speed and heavy load; the second is suitable for intercity long-distance transport; third is strong power; fourth is beautiful appearance and comfortable ride. These four major demand factors are reflected in the large-tonnage light truck body.
It is understood that in addition to the obvious features of heavy load and strong power, the large-tonnage light trucks currently on the market have been designed to move closer to the sedan. The application of many comfort configurations on large tonnage light trucks has greatly improved the comfort of large light trucks.
Compared with ordinary light trucks, large-tonnage light trucks are more durable and more suitable for longer distances, which is very important for modern logistics.
In addition, due to the high transportation and management costs, China Card’s share in many second- and third-tier markets has gradually been replaced by high-tonnage light trucks with high deployment and fuel economy. The market demand has made the large tonnage light trucks become a climate.