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This old-fashioned topic of car prices last week caused mass-buy consumers to think that they were not so white because of the collective diving of Volkswagen's full range of models. In fact, the public is not the first person to cut prices, nor is it an active act. The reason why the Shanghai General Motor Co., Ltd., which took the lead in lowering the maximum price of 50,000 yuan, did not have a large number of people, can be attributed to two reasons. First, the supply of Shanghai GM's models is in short supply, and the significance of the decline is not bad. Second, the public. The market share in the Chinese market is still the oldest, although the market share has dropped from 50% to more than 30%. Can price cuts and tens of millions of yuan help to save the market that has been declining for two consecutive months? Or more straightforward is whether consumers will buy it. My opinion is: Not necessarily. The price of a car is not the first factor that restricts the car's entry into the family, at least in Beijing. Can't you not buy it? Well, I'll drop it. This simple eagerness and quick-money approach not only makes car buyers hate their teeth, but also makes potential consumers even more at a loss. Both ends are not doing well. The price reduction will make the car buyers feel bad and think your brand is worthless! The consumer psychology of not buying a car is that when it did not drop, when the question was asked the most, when it was lowered, it was questioned and when it was down again. Is it appropriate to buy it now? Credit, traffic jams, and rising oil prices are three barriers to the sedan. Among them, credit is the most important, even if the car price drops by another ten thousand yuan, it is impossible for most consumers to pay off in one lump sum. It is said that forcing financial institutions to raise the credit threshold is based on the fact that in the past, many consumers did not repay their loans in a timely fashion and the bank’s bad debts increased significantly. According to figures, the bad debt ratios caused by credit to banks last year exceeded 200 million yuan. The non-financial institutions that specialize in car loan business did not follow up in a timely manner, making car loan consumption appear empty. In addition, the government gradually increased the public transport facilities and the dual factors of rising oil prices. It also made some people who were ready to buy cars hesitate. (Zhou Guangjun) Source: Beijing Entertainment News